Bridge Exhibitions is building a portfolio across five regions: the Middle East, Africa, Europe, Asia-Pacific and the Americas. It sells, markets and manages international exhibitions, working with events including EDEX, LIMA, LAAD, GISEC and IDEX, and running live projects in markets from Saudi Arabia and the UAE to Malaysia, Brazil and South Africa, through 2028.
- A portfolio across five regions: the Middle East, Africa, Europe, Asia-Pacific and the Americas.
- Sales, marketing and event management, from exhibitor recruitment through to running the event itself.
- Active across defence and aerospace, security and cyber, and technology and AI.
- Working with EDEX, LIMA, LAAD, GISEC and IDEX, with the portfolio running through 2028.
- Created by Arabian World Events and Orchestra Media; multilingual team, in-market.
Bridge Exhibitions is building a growing portfolio across five regions, in some of the world’s most dynamic exhibition markets, with live projects in countries including Saudi Arabia, the UAE, Egypt, Malaysia, Singapore, Brazil and South Africa.
What Bridge does
Created by Arabian World Events and Orchestra Media, Bridge helps exhibitions grow internationally by developing new markets, attracting exhibitors and national pavilions, and increasing global participation. It also manages events in their own right, so an organiser can hand over delivery as well as sales and marketing.
The company is already active across defence and aerospace, security and cyber, and technology and AI, working with major international events including EDEX, LIMA, LAAD, GISEC and IDEX, with projects extending through 2028.
A new business, an experienced team
While Bridge is a new business, its team brings decades of international exhibition experience and established relationships across government, industry and the global events sector.
What Bridge is building
Bridge is built around a simple idea: exhibitions want to grow, and growth means reaching new companies, countries and markets.
Keith Barthelot, Sales Director, Bridge Exhibitions
“We have deep roots in defence and aerospace, and we’re now taking that experience into security, cyber, technology and AI while expanding across the Middle East, Africa, Europe, Asia-Pacific and the Americas,” Barthelot said.
“Our ambition is to build a genuinely international exhibitions business, connecting great events with new markets and opportunities around the world.”
Bridge will continue to expand its international team, partnerships and portfolio as it builds its presence across key global markets.
About Bridge Exhibitions
Bridge Exhibitions is an international sales, marketing, event management and market development business created by Arabian World Events and Orchestra Media. Its multilingual team helps event organisers grow international participation, develop new markets, and connect with exhibitors and industry partners worldwide. Services span:
- International exhibition sales and exhibitor recruitment
- National pavilion development, from sponsor to delegation
- New-market development and in-market representation
- International marketing and audience acquisition
- Event management, from planning through to on-site delivery
Common questions
Which markets does Bridge Exhibitions work in?
Bridge works across five regions: the Middle East, Africa, Europe, Asia-Pacific and the Americas. Live projects currently run in countries including Saudi Arabia, the UAE, Egypt, Malaysia, Singapore, Brazil and South Africa, and the portfolio continues to grow.
Who created Bridge Exhibitions?
Bridge Exhibitions was created by Arabian World Events and Orchestra Media. It is a new business, but its team brings decades of international exhibition experience and established relationships across government, industry and the global events sector.
Does Bridge Exhibitions manage events as well as sell them?
Yes. Alongside international sales and marketing, Bridge manages events in their own right, from planning through to on-site delivery. An organiser can take the sales and marketing on its own, or hand over the running of the event as well.
Which exhibitions does Bridge Exhibitions work with?
Bridge sells and represents major international events including EDEX, LIMA, LAAD, GISEC and IDEX, across defence and aerospace, security and cyber, and technology and AI, with projects running through 2028.
We develop national pavilions end to end, from securing the sponsor to filling the floor.
