Market intelligence

Answer-first analysis for event owners.

Short, direct reads on international participation, national pavilions and new-market entry. Every piece leads with the answer.

National PavilionsFeatured

What does it actually take to launch a national pavilion abroad?

Launching a national pavilion abroad takes three things: a sponsoring body to back it, a structured commercial offer that companies can buy into, and a recruited, qualified delegation to fill it. Plan on six to nine months of lead time, and expect the sponsoring relationship and delegation recruitment to be the longest items.

June 20266 min read

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